We Have Moved!

Stephanie Tose
Apr 28, 2020

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Why Augmented Reality Is Essential to COVID-19 Recovery and Future Productivity

Colin McMahon
Apr 27, 2020

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Once the pandemic is done, the road to recovery from COVID-19 may be challenging for certain companies due to a variety of factors. These include retraining whatever workforce was lost, working to get productivity back up to normal levels, and communicating challenges across an array of different teams and environments.

Keypoint Intelligence believes that the companies that will recover more quickly from COVID-19, as well as potentially better mitigate the pandemic, may very well be the ones that began to incorporate augmented reality (AR) software and hardware into their standard work procedures.

Before we dive in, here is a brief video rundown of exactly what AR is and how it differs from virtual reality (VR):

To summarize, VR takes the user into a fully digital 3D space. AR (by contrast) overlays the real, physical world with digital information.

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Xeikon Launches Its New SX30000 Color Production Printer

German Sacristan

On April 10, 2020, Xeikonannounced the launch of its Café TV tool to respect the need for socialdistancing during the COVID-19 pandemic. This online tool is focused ondelivering best practices to the graphic arts, commercial printing, and label& packaging sectors while also introducing Xeikon’s latest products, technologies,and applications. On April 23, Xeikon put its Café TV tool to special use,hosting the online launch of its new SX30000 roll-fed toner-based colorproduction printer.

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Coronavirus Versus the $2.2 Trillion Cares Act

Riley McNulty and Eric Zimmerman
Apr 23, 2020

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As the United States grapples with the impact of the coronavirus, most states have implemented strict social distancing guidelines and have shuttered large sections of their economies. The global response to COVID-19 has prompted such a sharp decline in economic activity that oil prices have hit unprecedented lows, south of $12 a barrel for West Texas Intermediate crude. The drop-off in demand for oil is so steep that the US is within weeks of running out of space to store it, and a trip to Starbucks now costs more than a barrel of the stuff.

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Why Objective Data’s Importance Is on the Rise

Colin McMahon

Data is everywhere in the 21st century. Some have even compared it to oil, given that an organization can use it to obtain great wealth. That said, oil is a rare substance. It must be discovered, mined, and refined before it is usable. And while data is similar, the sheer amount of it leaves the oil analogy far behind. Moreover, both refined and unrefined data can look virtually identical to the untrained eye.

With that in mind, the more apt comparison is “data is like water.” It’s everywhere, and essential to life. Still, companies can easily drown in it if they are not careful, otherwise they get sick drinking contaminated quantities.

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Need for Earth Day, Sustainability Persists in Pandemic

Christine Dunne
Apr 22, 2020

Business Closures, Recycling Delays Among Current Challenges

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With the coronavirus crisis infull swing, the topic of sustainability may be a bit (or, let’s admit, a lot) lesstop of mind for organizations. That said, it is Earth Day, and the need topreserve our planet doesn’t just disappear with a health disaster.

Prior to the COVID-19situation, companies were most preoccupied with recycling materials like paperand cartridges—especially in Western Europe, where regulations like the WasteElectrical and Electronic Equipment (WEEE) directive mandate the recycling ofmaterials.

Which Sustainability Priorities Have You Set for the Coming Year?

Source: Keypoint Intelligence’s IT Decision Makers Survey 2019
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Modeling COVID-19’s Impact on Office Environment and Home Environment Print Volume

John Shane
Apr 21, 2020

Analysis on 20 Vertical Markets Included

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With mounting interest in understanding the future of our industry and the impact of COVID-19 on print volume, Keypoint Intelligence has updated our model to reflect changes we’ve seen since the original was released. Here, we break out print volume in the office and home environments separately.

The underlying data is builtup by analyzing 20 vertical industry sectors in the United States. We assumethat each sector is variously impacted from job losses and working from home. Wealso assume that each sector will have varying rates of recovery as the economyreopens. We are currently assuming that the economy will begin to open in the latespring to early summer, with some industries taking longer. This analysis doesnot assume that COVID-19 will rage though the summer months or have aresurgence in the fall of 2020 and into 2021.

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COVID-19 Accelerates Channel Fog and Channel Fatigue

Marc Mascara and Eve Padula

In the latter half of 2019,Keypoint Intelligence identified an emerging trend in the consumer space thataffected the areas of transactional communications and marketing communications.Contrary to many assumptions and preconceived notions, the share of transactionalcommunications that consumers accessed electronically declined steadily overthe past three years. Data from our Annual State of TransactionalCommunications consumer surveys uncovered a 5% year-over-year drop in thisshare. It is also interesting to note that the share of respondents between theages of 18 and 34 who accessed their transactional communicationselectronically declined even faster than the other age groups.

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Examining COVID-19’s Impact on Industry 4.0

Colin McMahon
Apr 20, 2020

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Industry 4.0 has been a subject of debate and discussion for the last decade. While experts argue over what stage of technology we are in (some consider this period to be the fifth revolution, centered upon information and telecommunications technology), the majority agree that Industry 4.0 began with the arrival of the Internet and mainstream digital technology—specifically IoT devices such as smartphones, tablets, and wearables.

That said, few would dispute that we’re currently in a period of immense change. COVID-19 is causing radical shifts in workflow across the planet as millions practice social distancing and/or comply with self-quarantine recommendations. The pandemic’s dramatic appearance has accelerated numerous trends while slowing others. So, with all this disruption, could it be possible that the coronavirus has caused a premature change in industry operation? While there is no doubt that COVID-19 is a transformative force, it is not bringing us into Industry 5.0. It is merely accelerating Industry 4.0 adoption, leading companies across industries into a more mature state of IoT technology and workflow.

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COVID-19: Japan to Invest Billions in Effort to Move Manufacturing out of China

George Mikolay
Apr 16, 2020

Will More Countries Follow Suit?

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The damage to society and economics from the COVID-19 pandemic has yet to be determined. Office hardware vendors experienced minimal impact from the China closures, thanks to a diversity in facilities used for manufacturing and an effective ramp-up. Still, the trade war with the United States—and the tariffs imposed, as a result—already had U.S. companies scrambling to move production out of China pre-coronavirus. Now, due to these unforeseen circumstances, companies and countries are compelled to rethink their sourcing and supply chain strategy.

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