Women in Wheels

Who runs the world? In the world of motorsports, particularly NASCAR, that answer may not be what you think. For years the sport was heralded as an avenue dominated by men. This could, in part, be assumed by the predominately large number of male drivers and team owners, as well as many male executives in C-suite positions within the industry.…
Symbicort: From the TV to the Track

Symbicort: From the TV to the Track

It is no secret that NASCAR is a sport driven by partnerships, but did you know that Richard Childress Racing has a knack for taking these partnerships to the next level? RCR is proud to work with a variety of advertisers that utilize TV commercials during live sports. Over the years, RCR has made these media buys more effective and…
2020 NASCAR Schedule Update

2020 NASCAR Schedule Update

After nearly two months away, the team at Richard Childress Racing is looking forward to the return to racing when the NASCAR Cup Series resumes at Darlington on May 17th. The impact of COVID-19 has been felt by millions across the country and around the world, and we are eager to restore some sense of normalcy as we bring America’s…

RCR Partnerships Provide Unprecedented Access

At Richard Childress Racing, we provide unparalleled behind-the-scenes access to our partners at the track. Between meet-and-greets with drivers and Richard Childress, tours of the garage and haulers, VIP access to the Driver/Crew Chief Meeting and seats on top of the pit box for the race, RCR can provide you and your corporate guests a full day of once-in-a-lifetime memories.…

Richard Childress Racing Celebrates 50th Anniversary in 2019

2019 will be a milestone season for RCR as it celebrates its 50th year at the top level of American motorsports. Our anniversary season will be highlighted by a robust content plan that will enhance our partners' connection with our fans throughout the season. To kick off our season of celebration, we debuted the video below to our 400+ employees…
RCR Hosts Partner Summit in Dallas

RCR Hosts Partner Summit in Dallas

Richard Childress Racing recently convened executives from its family of partners in Dallas, Texas for a day of extensive presentations, thought-provoking discussions on best practices, and networking among the partners. Guest speakers included Larry Ryan, Business President, North America & Business President, Growth Platforms & Technologies at The Dow Chemical Company; Zach Hotz, Head of Marketing/Senior Director, Twisted Tea at…